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To passionately satisfy Indian consumer needs in fashion, style and value, across wearing occasions in Apparel and Accessories through strong brands and high-quality consumer experience with the ultimate purpose of delivering superior value to shareholders, employees and communities. There are three cornerstones of inculcating excellence at ABFRL - these are fostering the spirit of excellence in its People, Products and Customer experiences. Aditya Birla Fashion and Retail Ltd.

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Reinvent your wardrobe with these dark florals. Traditional tribal motifs and patterns get a contemporary edge with this collection. Play up the casual cool look in monochromes and modern silhouettes.